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Competitive analysis (6 points)


Leader: To Be Advised

Caulfield First semester 2004 (On-campus)

Synopsis: Industry and market analysis, the competitive position of major (and potentially important) players, appropriate sources of competitive advantage, effective competitive strategies.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week

Prerequisites: Six Marketing units including MKX9160 or equivalent.

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