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Competitive analysis (6 points)
Leader: To Be Advised
Synopsis: Industry and market analysis, the competitive position of major (and potentially important) players, appropriate sources of competitive advantage, effective competitive strategies.
Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%
Contact Hours: 3-hour class per week
Prerequisites: Six Marketing units including MKX9160 or equivalent.
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
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