MKF5200

Assessing marketing performance (6 points)

(BUS)

Leader: Mr Ken Grant

Offered:
Caulfield First semester 2003 (Evening)
Caulfield First semester 2003 (Flexible)
Caulfield Second semester 2003 (Evening)
Caulfield Second semester 2003 (Flexible)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Evening)
Caulfield Second semester 2004 (Flexible)

Synopsis: Evaluation of a marketing program is a critical ingredient of the marketing director's role. This subject examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.

Assessment: Syndicate presentations: 20% + Major assignment 40% + Examination: 30% + Class participation and contribution: 10%

Contact Hours: 3-hour class per week

Prerequisites: MKF9120 and MKX9160