MKF5630

Services marketing (6 points)

(BUS)

Leader: Ms Janine Hendry

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield First semester 2004 (Flexible)
Caulfield Second semester 2004 (Flexible)
Caulfield Second semester 2004 (On-campus)

Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Assessment: Assignment 1: 25% + Assignment 2: 15% + Tutorial assessment: 10% + Examination: 50%

Contact Hours: 3-hour session per week and/or block or modified block mode

Prerequisites: MKX9160