MKX5251

Case studies in strategy (6 points)

(BUS)

Leader: Mr Francis Farrelly

Offered:
Peninsula First semester 2003 (On-campus)
Caulfield Second semester 2003 (Evening)
Caulfield First semester 2004 (Evening)
Peninsula First semester 2004 (Off-campus)
Caulfield Second semester 2004 (Evening)

Synopsis: Introduction to the development, evaluation and implementation of strategies for consumer and industrial products and services both in the private and public sector. Analysis includes objective setting, problem identification, environment analysis internal and external, strategy design and evaluation, corporate and functional implications, and strategy implementation.

Assessment: Assignment (4500 words): 45% + Participation: 15% + Examination (4.5 hours): 40%

Contact Hours: 3-hour class per week

Prerequisites: Six Marketing Units including MKX9160 or equivalents. Prohibition: MKF5270

Prohibitions: MKF5270