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MKF5271Brand management and planning (6 points)(BUS) Leader: Mr Ken Grant
Offered: Synopsis: Brand management and product development; identifying, developing and testing product ideas; brand positioning; selected current topics. Assessment: Two projects: 50% + Participation: 5% + Examination (2 hours): 45% Contact Hours: 3-hour class per week or equivalent in module form Prerequisites: MKX9160 and either MKF9110 or MBA9001 and MBA9008 |
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