MKF5271

Brand management and planning (6 points)

(BUS)

Leader: Mr Ken Grant

Offered:
Caulfield First semester 2003 (Evening)
Caulfield First semester 2004 (Evening)

Synopsis: Brand management and product development; identifying, developing and testing product ideas; brand positioning; selected current topics.

Assessment: Two projects: 50% + Participation: 5% + Examination (2 hours): 45%

Contact Hours: 3-hour class per week or equivalent in module form

Prerequisites: MKX9160 and either MKF9110 or MBA9001 and MBA9008