MKX5561

E marketing (6 points)

(BUS)

Leader: Mr Colin Jevons

Offered:
Caulfield First semester 2003 (Flexible)
Caulfield First semester 2003 (On-campus)
Caulfield Second semester 2003 (Flexible)
Caulfield First semester 2004 (Flexible)
Caulfield First semester 2004 (On-campus)
Caulfield Second semester 2004 (Flexible)

Synopsis: Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been the WWW and on-line transacting which has already revolutionised a number of sectors of the world economy. This unit takes marketing and traditional views of marketing and exposes then to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.

Assessment: Individual assignment (3000 words): 30% + Group assignment (2000 words): 20% + Class participation: 10%, Exam (2 hours): 40%

Contact Hours: One 3-hour class

Prerequisites: MKX9160 and completion of 4 graduate level units