MKF5260

International marketing (6 points)

(BUS)

Leader: Mr David Watson

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield Second semester 2003 (On-campus)
Caulfield Second semester 2004 (On-campus)

Synopsis: Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Assessment: Seminar paper (2000 words): 20% + Major project (3500 words): 35% + Participation: 10% + Examination (2 hours): 35%

Contact Hours: Summer semester and/or block mode