MKF4010

Developing marketing orientation (6 points)

(BUS)

Leader: Associate Prof Mavondo/Ms Erica Brady

Offered:
Caulfield First semester 2003 (Evening)
Caulfield First semester 2003 (Flexible)
Caulfield Second semester 2003 (Flexible)
Caulfield Second semester 2003 (On-campus)
Caulfield First semester 2004 (Evening)
Caulfield First semester 2004 (Flexible)
Caulfield Second semester 2004 (Flexible)
Caulfield Second semester 2004 (On-campus)

Synopsis: The current culture of an organisation; the impact of sub-parts on overall culture; a 'marketing culture'; a customer-driven approach; the critical elements in developing an internal marketing strategy; the critical elements in developing a corporate image; implementing a marketing orientation.

Assessment: Case study (4000 words): 40% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week