[an error occurred while processing this directive]
|
|||||||||
MKF9120Marketing research and forecasting (6 points)(BUS) Leader: Dr David Bednall/Dr David Stewart
Offered: Synopsis: Topics include the nature and conceptualisation of research problems; theory building; exploratory and qualitative research; literature and secondary data reviews; data collection methods; measurement concepts; sampling and fieldwork; sources of error, evaluation of statistical and practical significance; data analysis and presentation; report writing; examples of industry applications. Assessment: Assignment 1 (Exploratory Research):20% Assignment 2 (Proposal):15% Assignment 3 (Data Analysis Report):15% 10 Mini -Tasks:10% Examination:40% Contact Hours: 2-hour lecture and 1-hour tutorial per week |
![]() ![]() ![]() ![]() ![]() |
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
Copyright © 1994-2001 Monash University - Last Date Modified: 13 October 2003 - Caution - Privacy Monash University ABN 12 377 614 012 |