MKF9120

Marketing research and forecasting (6 points)

(BUS)

Leader: Dr David Bednall/Dr David Stewart

Offered:
Caulfield First semester 2003 (Evening)
Caulfield First semester 2003 (Flexible)
Caulfield Second semester 2003 (Evening)
Caulfield Second semester 2003 (Flexible)
Caulfield First semester 2004 (Evening)
Caulfield First semester 2004 (Flexible)
Caulfield Second semester 2004 (Evening)
Caulfield Second semester 2004 (Flexible)

Synopsis: Topics include the nature and conceptualisation of research problems; theory building; exploratory and qualitative research; literature and secondary data reviews; data collection methods; measurement concepts; sampling and fieldwork; sources of error, evaluation of statistical and practical significance; data analysis and presentation; report writing; examples of industry applications.

Assessment: Assignment 1 (Exploratory Research):20% Assignment 2 (Proposal):15% Assignment 3 (Data Analysis Report):15% 10 Mini -Tasks:10% Examination:40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week