MKF4631

Advanced buyer behaviour (6 points)

(BUS)

Leader: Professor Harmen Oppewal

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield Second semester 2003 (On-campus)
Caulfield First semester 2004 (On-campus)
Caulfield Second semester 2004 (On-campus)

Synopsis: 'Scientific explanations' of behaviour and causal, causal-temporal and teleological paradigms. How various branches of philosophy, psychology and sociology contribute to a multidisciplinary approach to the building of marketing theory.

Assessment: Group assignment/Project (4000-5000 words): 25% + Seminar presentation (specific issue/case study 3000 words): 20% + Literature review (2000 words): 15% + Examination (2 hours): 40%