Undergraduate courses and subjects 2000 - Bachelor of Arts (Communication)

Bachelor of Arts (Communication)

General information
Course structure

General information

Course code: 1708
The Bachelor of Arts (Communication) degree provides an interdisciplinary core to educate graduates who are knowledgeable about mass communications and who can apply that knowledge in a range of vocational and academic areas. The degree is aimed at satisfying the community and professional needs of graduates who not only have undertaken a major in communications theory in combination with studies in humanities, but who will also have detailed knowledge of an area of specialisation which will direct their future career paths.
Mass communications provides students with conceptual tools for describing and analysing mass communications media in a number of different ways: as industries, which employ people and are subject to various forms of regulation; as a series of different textual forms, which audiences receive and make sense of; and as institutions with a central role in the negotiation of social and political relationships, such as those which exist between manufacturers, advertisers, consumers, citizens and governments.

Course structure

A candidate for the degree must fulfil the following requirements to receive the award of Bachelor of Arts (Communication):
(a) complete at least 144 points but not more than 162 points
(b) complete a minimum of 108 points within the School of Humanities, Communications and Social Sciences
(c) complete a minimum of eight and a maximum of 10 first-level subjects
(d) complete the prescribed sequence in communication studies (58 points), an arts minor sequence (28 points) and a specialisation sequence (32 to 36 points)
(e) undertake additional subjects to complete the 144 points needed for the degree.

Communications compulsory sequence

· GSC1901 Introduction to communication studies
· GSC1402 Media studies
· GSC1602 Introduction to methods of social research
· GSC2410 Public relations and mass communications technologies
· GSC2411 Media, culture, power: theories of mass communications
· GSC3402 Audiences, media, citizens
· GSC3407 Authorship and writing
· GSC3409 Narratives and representations

Arts minor sequences

The arts minor may be chosen from Australian studies, community studies, history-politics, Indonesian, Koorie studies, psychology*, sociology or gender studies (details on each discipline are provided under the entry for School of Humanities, Communications and Social Sciences).
*DETAILS PROVIDED UNDER THE BA ENTRY.

Specialisation sequences

Journalism

To complete the sequence in journalism, a student would be required to complete five of the following subjects:
Compulsory subjects:

· GSC1902 Newsroom practice and theory
· GSC1903 News feature writing

plus three of the following subjects:

· GSC2903 Online journalism
· GSC2905 Radio journalism*
· GSC2906 Television journalism*
· GSC2907 Radio/television journalism_
· GSC3901 Comparative journalism
· GSC3903 Media, law and ethics

* ON-CAMPUS ONLY. SUBJECT QUOTAS MAY APPLY.
_ DISTANCE EDUCATION ONLY.

Business computing

Students will complete the following six subjects:

· GCO1851 Computing systems and applications
· GCO2851 Programming for business applications
· GCO2852 Business systems analysis
· GCO2813 Information systems2
· GCO3851 Database management systems
· GCO3816 Information systems and management

Marketing

To complete the sequence in marketing, a student would be required to satisfy the examiners in the following five subjects:

· MKG1401 Introduction to marketing
· MKG1402 Consumer behaviour
· MKG2420 Market research methods
· MKG3444 International marketing
· MKG3440 Marketing strategy

plus one of the following subjects:

· MKG2421 Promotion management
· MKG3441 Research project in marketing
· MKG3442 Sales management
· MKG3443 Export management

Management

Two vocational streams are available. One is the strategic management stream and the other is the employment relations stream. To complete the sequence, a student is required to satisfy the examiners in six of the following subjects.
Compulsory subjects:

· MGG1302 Management theory and functions
· MGG1303 Organisational behaviour

Strategic management stream (the following four subjects):

· MGG2320 Organisational change and development
· MGG2321 Management methods and decision making
· MGG3344 Strategic management
· MGG3352 Management processes and systems

Employment relations stream (the two compulsory subjects plus any four of the following subjects satisfying appropriate prerequisites):

· MGG2323 Industrial relations
· MGG2324 Human resource management
· MGG2325 Training and development
· MGG3346 Employment relations policy and practice
· MGG3350 Strategic human resource management
· MGG3351 Contemporary issues in employment relations

Tourism management

The sequence in tourism management comprises six compulsory subjects as follows:

· MGG1501 Tourism - social environment
· MGG1502 Tourism - policy and regulations
· MGG2520 Travel services management
· MGG2521 Hospitality services management
· MGG3540 Tourism management processes
· MGG3541 Tourism management project

Writing

Students will complete the following four subjects:

· GSC2406 Women's writing
· GSC2405 Contemporary fiction
· GSC3421 Writing 1: techniques
· GSC3422 Writing 2: portfolio