MKG3444

International marketing

(BUS)

Dr Yunus Ali

6 points + 2-hour lecture and 1-hour tutorial per week + Distance, approximately 12 hours per week + First semester + Gippsland + Singapore, first semester + Prerequisite: MKG1402

Synopsis: The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment: On campus (assignment of 3000 words, 30%; case study presentations, 10%; tutorials, 10%; examination of 3 hours, 50%): 100% + Distance (assignment one of 2000 words, 20%; assignment two of 3000 words, 30%; examination of 3 hours, 50%): 100%