MKG1401

Introduction to marketing

(BUS)

Mr Mike Willis

6 points + 2-hour-hour lecture and 1-hour tutorial per week + Distance, approximately 12 hours per week, first semester + Gippsland + Singapore, first and second semester

Synopsis: The nature of marketing, marketing in organisations, marketing planning, control and research, the environment of marketing, consumer behaviour, industrial buyer behaviour, market segmentation, product policy and development, pricing policy, distribution, retailing and wholesaling, promotion and communication, sales management, international marketing, contemporary issues in marketing.

Assessment: On campus (assignment one of 2000 words, 10%; assignment two of 2000 words, 15%; tutorial, 10%; mid-term examination, 15%; examination of 3 hours, 50%): 100% + Distance (assignment one of 2000 words, 20%; assignment two of 2000 words, 30%; examination of 3 hours, 50%): 100%