(ART)
Philip Dearman
6 points + 3 hours per week plus occasional video screenings + Second semester + Berwick, Peninsula, Malaysia, Gippsland, distance
Synopsis: Introduces the study of mass communication with reference to arguments about audiences, effects and technology. Investigates practices for compiling knowledge about audiences for, and effects of, mass communication technologies. Areas of study include telephony, photography, radio, print production and the Internet, with a particular focus on aspects of historical development and contemporary technological convergence. Subject readings and assessment exercises expect students to discuss these matters in relation to frameworks for making sense of social, cultural and political contexts of modern life.
Assessment: Internal students (minor essay 1000 words, 20%; major essay, 1500 words, 30%; tutorial presentation report, 500 words, 10%; examination, 2 hours, 40%): 100% + Distance education students (minor essay, 1000 words, 20%; major essay, 2000 words, 40%; examination, 2 hours, 40%): 100%