MKG3441

Research project in marketing

(BUS)

Mr Manir Zaman

6 points + 3 class hours per week + Distance, approximately 12 hours per week + Second semester + Gippsland + Prerequisite: MKG2420

Synopsis: Research concepts including an overview of theory building and the research process, literature review, problem definition and development of research proposal, research methods for collecting primary data, measurement concepts, sampling and fieldwork, data analysis and presentation.

Assessment: Progressive research report: 40% + Final report (4500 words): 60%