Course code: 1708 + Gippsland, off-campus learning
The Bachelor of Arts (Communication) provides an interdisciplinary core to produce graduates who will be knowledgeable about mass communications and who can apply that knowledge in a range of vocational and academic areas. The degree aims to fulfil the professional requirements of its graduates, who will have undertaken a major in communications theory in combination with studies in humanities, and who will also have a detailed knowledge of an area of specialisation that will direct their future career paths.
Mass communications provides students with conceptual tools for describing and analysing mass communications media in a number of different ways: as industries which employ people and are subject to various forms of regulation; as a series of different textual forms which audiences receive and make sense of; and as institutions with a central role in the negotiation of social and political relationships, such as those which exist between manufacturers, advertisers, consumers, citizens and governments.
Refer to `Entry requirements' under `Arts regulations and definitions' earlier in this section.
A candidate for the degree must fulfil the following requirements
to receive the award of Bachelor of Arts (Communication):
(a) a mass communications major (48 points)
(b) an arts minor (24 points)
(c) another 12 points in arts at first-year level
(d) a further 12 arts points at first, second or third-year level
(e) a specialisation sequence (36 points) in one of business computing,
journalism, marketing, management or writing
(f) a minimum of 36 points at third-year level (includes those completed
in the mass communications major and specialisation sequence)
(g) a total of 144 points
Students who complete a journalism specialisation sequence are not required to
complete (c).
Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty. Students undertaking a specialisation sequence in management, marketing or business computing will only be able to complete a further 12 points outside of the faculty.
Minors can be taken in Australian Indigenous studies, Australian studies, behavioural studies, community studies, history-politics, Indonesian, psychology*, public relations (subject to approval) and sociology (details on each discipline are provided under the entry for the School of Humanities, Communications and Social Sciences).
For full information on the mass communications major and all minors offered, students should refer the `Areas of study' section on the faculty website at http://www.arts.monash.edu.au/current/coursework/study_areas/ index.html.
Please note that the specialisation sequence is not equivalent to a major.
Compulsory units:
Plus four of the following units:
Students complete the following six units:
Students choose six of the following units:
Students choose six of the following units:
Recommended units:
Electives:
Students complete the following six units including at least two units at second-year level:
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