MKW3121

Marketing planning and implementation (6 points)

(BUS)

Leader: Mr Ken Grant, Malaysia: Dr KLhong Kok Wei

Offered:
Berwick First semester 2003 (Day)
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Hong Kong First semester 2003 (OCL)
Perth First semester 2003 (Day)
Singapore First semester 2003 (OCL)
South Africa First semester 2003 (Day)
Malaysia Second semester 2003 (Day)
Peninsula First semester 2004 (Day)
South Africa First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Peninsula Second semester 2004 (Day)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: On-campus - Assignments: 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination: 40% + Distance - Reading synopsis: 10% + Minicases (2000 words): 20% + Strategy plan and marketing plan (3000 words): 30% + Examination: 40%

Contact Hours: 1-hour lecture and 2-hour tutorial per week

Prerequisites: MKW2402, MKW2420, AFW1001 or ETW1100