MKW3444

International marketing (6 points)

(BUS)

Leader: Mr Mike Willis, Malaysia: Ms Ghazala Khan

Offered:
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Hong Kong First semester 2003 (OCL)
Malaysia First semester 2003 (Day)
Peninsula First semester 2003 (Day)
Perth First semester 2003 (Day)
Singapore First semester 2003 (OCL)
South Africa First semester 2003 (Day)
Berwick Second semester 2003 (Day)
Gippsland Summer 2003 (OCL)
Hong Kong Summer 2003 (OCL)
Perth Summer 2003 (Day)
Singapore Summer 2003 (OCL)
Gippsland First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Hong Kong First semester 2004 (OCL)
Malaysia First semester 2004 (Day)
Peninsula First semester 2004 (Day)
Perth First semester 2004 (Day)
South Africa First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Summer 2004 (OCL)
Hong Kong Summer 2004 (OCL)
Perth Summer 2004 (Day)
Singapore Summer 2004 (OCL)

Synopsis: The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment: On-campus: Assignment 1 (2000 words): 15% + Assignment 2 (group, 3000 words): 25% + Tutorial and assignment presentation: 10% + Examination: 50% Distance: Assignment 1 (2000 words): 20% + Assignment 2 (3000 words): 30% + Examination: 50%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW1120