MKW1120

Marketing theory and practice (6 points)

(BUS)

Leader: Mr Vaughan Reimers Malaysia: Dr Khong Kok Wei

Offered:
Berwick First semester 2003 (Day)
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Hong Kong First semester 2003 (OCL)
Malaysia First semester 2003 (Day)
Peninsula First semester 2003 (Day)
Singapore First semester 2003 (OCL)
Malaysia SBA 2003 (Day)
Malaysia SC 2003 (Day)
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Malaysia Second semester 2003 (Day)
Peninsula Second semester 2003 (Day)
Perth Second semester 2003 (Day)
South Africa Second semester 2003 (Day)
Gippsland Summer 2003 (OCL)
Hong Kong Summer 2003 (OCL)
Malaysia Summer 2003 (Day)
Singapore Summer 2003 (OCL)
Berwick First semester 2004 (Day)
Gippsland First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Hong Kong First semester 2004 (OCL)
Malaysia First semester 2004 (Day)
Peninsula First semester 2004 (Day)
Perth First semester 2004 (Day)
Singapore First semester 2004 (OCL)
Berwick Second semester 2004 (Day)
Malaysia Second semester 2004 (Day)
Peninsula Second semester 2004 (Day)
South Africa Second semester 2004 (Day)
Gippsland Summer 2004 (OCL)
Hong Kong Summer 2004 (OCL)
Singapore Summer 2004 (OCL)

Synopsis: Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Assessment: On-campus Assignment 1: 15% Assignment 2: 25% Mid-Semester Test: 10% Examination: 50% Off Campus Assignment 1 (2000 words):20% Assignment 2 (3000 words):30% Examination: 50%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prohibitions: MKW1401, MKF1120