MKW2402

Consumer behaviour (6 points)

(BUS)

Leader: Dr Nathan Austin Malaysia: Ms Ghazala Khan

Offered:
Malaysia First semester 2003 (Day)
South Africa First semester 2003 (Day)
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Hong Kong Second semester 2003 (OCL)
Peninsula Second semester 2003 (Day)
Perth Second semester 2003 (Day)
Singapore Second semester 2003 (OCL)
Gippsland Summer 2003 (OCL)
Hong Kong Summer 2003 (OCL)
Singapore Summer 2003 (OCL)
Malaysia First semester 2004 (Day)
Peninsula First semester 2004 (Day)
South Africa First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
Malaysia Summer 2004 (Day)

Synopsis: Behavioural concepts and theories relating to consumer behaviour and consumer decision making process. Study of consumer behaviour influenced by individuals' socio-cultural factors such as family, social groups and group processes, social class, culture and subculture and consumers' individual factors such as motivation and needs, perception, learning, personality and lifestyle attitudes. Overview of organisational buying.

Assessment: On-campus: Assignment 1 (1500 words) 20% + Assignment 2 (2000 words) 20% + Tutorial, 10% + Examination (3 hours) 50% + Off-campus: Assignment 1 (1500 words) 20% + Assignment 2 (2000 words) 30% + Examination (3 hours) 50% + Students must pass all areas of assessment

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW1120

Prohibitions: MKW2111 and MKC2110