MGW3401

Strategic management (6 points)

(BUS)

Leader: To be advised (Chief Examiner)

Offered:
Malaysia First semester 2003 (Day)
Malaysia First semester 2003 (Day)
Peninsula First semester 2003 (Day)
South Africa First semester 2003 (Day)
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Hong Kong Second semester 2003 (OCL)
Perth Second semester 2003 (Day)
Singapore Second semester 2003 (OCL)
Peninsula Summer 2003 (Day)
Malaysia First semester 2004 (Day)
Malaysia First semester 2004 (Day)
Peninsula First semester 2004 (Day)
South Africa First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
Peninsula Summer 2004 (Day)

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: On-campus: Assignment 1 (2000 words): 20% + Assignment 2 (2000 words): 20% + Tutorial participation: 10% + Examination (3 hours): 50% + Distance: Assignment 1 (2500 words): 25% + Assignment 2 (2500 words): 25% + Examination (3 hours): 50%

Contact Hours: 3 hours class contact

Prerequisites: MGW1010 or equivalent

Prohibitions: MGB3344 or MGG3344