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Monash University

Master of Marketing

For career marketing professionals

Course code: 2276 ~ Course abbreviation: MMktg ~ Total credit points required: 72 ~ 1.5 years full-time, 3 years part-time ~ Managing faculty: Business and Economics

Study mode and course location

On- campus (Caulfield)

    Course description

This course has been designed to provide for career market professionals with a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations. The course provides for specialisations in selected disciplines for career development and profession in differentiated fields of study.

Course objectives

The learning goals associated with this course are to: describe and assess contemporary marketing thinking and concepts; analyse the influences on decision-making behaviour; develop the ability to plan, implement and control marketing strategy in a variety of organisational settings; formulate appropriate marketing strategies to achieve organisational objectives; acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.

    Course structure

Course requirements

(a) Students must complete a major of six units (36 points) from the list of majors below.

(b) students must complete six elective units (36 points) subject to the following conditions:

  • a maximum of two elective units (12 points) may be taken from other faculties

Additional degree requirements:

  • students must study a minimum of four 5000-level units

It is recommended that students consult with the course coordinator to ensure their elective units form a coherent study program.

Majors

Marketing

The following six units:

  • MKF5200 Assessing marketing performance
  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX5251 Case studies in strategy
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
International Marketing

The following six units:

  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX5260 International marketing
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9830 International retailing
Interactive Marketing

The following six units:

  • MKF5703 Direct marketing creative and media
  • MKF9110 Theory and process of buyer behaviour
  • MKX5660 Relationship marketing
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9701 Direct marketing
Relationship Marketing

(a) The following four units:

  • MKF9110 Theory and process of buyer behaviour
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9701 Direct marketing

(b) two of the following units:

  • MKF5630 Services marketing
  • MKF9790 Banking and financial services marketing
  • MKX5660 Relationship marketing
Retailing

The following six units:

Supply Chain Logistics

The following six units:

  • MKX5611 Advanced supply chain management
  • MKX5751 Delivering customer value
  • MKX9160 Foundations of marketing
  • MKX9610 Supply chain logistics
  • MKX9620 Fulfilment and order management
  • MKX9640 Managing supply chain inventory

    Exit points

Students can exit early from this degree under the following conditions:

  • completion of four units - Graduate Certificate in Business
  • completion of eight units - Graduate Diploma in Marketing.

    Professional recognition

Details of educational requirements for professional recognition can be found under the Professional Recognition entry in the Faculty of Business and Economics section of the Postgraduate Handbook.

    Contact details

Department of Marketing: telephone +61 3 9903 2128 or 1300 652 312; email: graduate.mkt@buseco.monash.edu.au

Course coordinator

Ms Irene Powell