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Handbooks Courses Units

MKF9810 - Retailing

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Mr Michael Morrison


Caulfield First semester 2008 (On-campus split block of classes)
Caulfield Second semester 2008 (Off-campus with online component)


The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.


The learning goals associated with this unit are to:

  • define retailing and its strategic development
  • demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
  • describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
  • provide some insights into the management of human resources within a retail business.


Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

Split Block, OCDL

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