Offered
Caulfield First semester 2008 (Evening)
Caulfield First semester 2008 (Off-campus with online component)
Caulfield Second semester 2008 (Evening)
Caulfield Second semester 2008 (Off-campus with online component)
Synopsis
Topics include the nature and conceptualisation of research problems; theory building; exploratory and qualitative research; literature and secondary data reviews; data collection methods; measurement concepts; sampling and fieldwork; sources of error, evaluation of statistical and practical significance; data analysis and presentation; report writing; examples of industry applications.
Objectives
The learning goals associated with this unit are to:
- provide a working knowledge of key concepts and methods used in marketing research
- develop a capability in formulating a theoretical framework for a marketing problem/opportunity
- provide an understanding of how to formulate a research design
- provide experience at developing and presenting a research proposal.
Assessment
Within semester assessment: 60%
Examination (3 hours): 40%
Contact hours
3 Hours class contact or equivalent per week
