MKF5200 - Assessing marketing performance
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
Leader: Dr Samir Gupta
Caulfield First semester 2008 (Evening)
Evaluation of a marketing program is a critical ingredient of the marketing director's role. This unit examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.
The learning goals associated with this unit are to:
Within semester assessment: 70%
3 hours class contact or equivalent per week.