MKX9160 - Foundations of marketing
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
Leader: Dr Colin Jevons
Caulfield First semester 2008 (Evening)
Marketing activities undertaken by business and non-business organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's SBUs, product strategies and product development; use of marketing decision making tools at both an applied and strategic level; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis; marketing management, implementation and control processes and procedures.
The learning goals associated with this unit are to:
Within semester assessment: 60%
3 Hours class contact or equivalent per week
Students must be enrolled in course 3840 to enrol in the Block-on offering.