MKX5660 - Relationship marketing
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
Leader: Professor Steve Worthington
Caulfield First semester 2008 (Evening)
The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.
The learning goals associated with this unit are to:
Within semester assessment: 100%
3 Hours class contact or equivalent per week.
Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160