Offered
Caulfield First semester 2008 (Off-campus with online component)
Caulfield Second semester 2008 (Evening)
Sunway First semester 2008 (Day)
Sunway Second semester 2008 (Day)
Synopsis
Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.
Objectives
The learning goals associated with this unit are to:
- analyse the role of economic development international trade and, environmental factors in global marketing
- identify, evaluate and select attractive global markets
- apply marketing concepts and models in analysing and formulating global marketing plans
- critically assess strategic approaches used in global marketing
- develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours class contact or equivalent per week
