Skip to content | Change text size
Handbooks Courses Units

MKX5260 - International marketing

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Mr Kimble Montagu


Caulfield First semester 2008 (Off-campus with online component)
Caulfield Second semester 2008 (Evening)
Sunway First semester 2008 (Day)
Sunway Second semester 2008 (Day)


Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.


The learning goals associated with this unit are to:

  • analyse the role of economic development international trade and, environmental factors in global marketing
  • identify, evaluate and select attractive global markets
  • apply marketing concepts and models in analysing and formulating global marketing plans
  • critically assess strategic approaches used in global marketing
  • develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.


Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week

[an error occurred while processing this directive]