Offered
Caulfield Second semester 2008 (On-campus split block of classes)
Synopsis
A conceptual framework for the planning, integration and control of the retail merchandise management function.
Objectives
The learning goals associated with this unit are to:
- identify the elements within the process of merchandising
- explain how the various components of a merchandise plan fit together
- analyse the increasing impact of ethical considerations on retailer-supplier relationships
- critically evaluate a retail supply chain
- analyse the increasing impact of technology on the merchandising function.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
MKF9810
