MKX5751 - Delivering customer value
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
This unit deals with meeting customers' needs through the process of delivering value. Delivering value can take place either for products that are physically moved or in services where the encounter itself is a value delivery experience. This unit discusses how organisations can use the value paradigm to optimise their interactions with channel members and ultimately customers to maximise value for all parties in the relationship.
The learning goals associated with this unit are to:
Within semester assessment: 60%
3 Hours class contact or equivalent per week.
Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160