Undergraduate courses and subjects 2000 - Bachelor of Arts (Communication)/Diploma of Business (Marketing); Bachelor of Arts (Communication)/Diploma of Business (Tourism); Bachelor of Arts (Communication)/ Diploma of Arts (Professional Writing and Editing)

Bachelor of Arts (Communication)/Diploma of
Business (Marketing); Bachelor of Arts
(Communication)/Diploma of Business
(Tourism); Bachelor of Arts (Communication)/
Diploma of Arts (Professional Writing
and Editing)

General information
Course structure

Students enrol jointly in the Bachelor of Arts (Communication) course at Monash University and one of three diploma courses at the relevant TAFE institution. The Bachelor of Arts (Communication) component of the combined course comprises three sequences: a communication sequence, a specialisation sequence and an arts sequence.
To meet the requirements of the joint-award program, students must:
(a) complete the prescribed communications sequence of eight subjects (58 points)
(b) complete a specialisation sequence of four subjects to be chosen from journalism, business computing, writing, tourism management, marketing, management or community studies (24 to 32 points)
(c) complete an arts sequence of four subjects (28 points)
(d) complete appropriate subjects as specified under the requirements of the relevant diploma to receive the award of the Technical and Further Education College.

Communications compulsory sequence

· GSC1901 Introduction to communication studies
· GSC1402 Media studies
· GSC1602 Introduction to methods of social research
· GSC2410 Public relations and mass communication technologies
· GSC2411 Media, culture, power: theories of mass communications
· GSC3402 Audiences, media, citizens
· GSC3407 Authorship and writing
· GSC3409 Narratives and representations

Arts minor sequences

The arts sequence may be chosen from Australian studies, gender studies, history-politics, Indonesian, Koorie studies, psychology*, sociology (details are provided under the School of Humanities, Communications and Social Sciences entry).
* DETAILS PROVIDED UNDER THE BA ENTRY

Specialisation sequences

Journalism

To complete the sequence in journalism, students must complete five of the following subjects:
Compulsory subjects:

· GSC1902 Newsroom practice and theory
· GSC1903 News feature writing

plus two of the following subjects:

· GSC2903 Online journalism
· GSC2905 Radio journalism*
· GSC2906 Television journalism*
· GSC2907 Radio/television journalism_
· GSC3901 Comparative journalism
· GSC3903 Media, law and ethics

*ON-CAMPUS ONLY. SUBJECT QUOTAS MAY APPLY FOR GSC2905 AND GSC2906.
_ DISTANCE EDUCATION ONLY.

Business computing

· GCO1851 Computing systems and applications
· GCO2851 Programming for business applications
· GCO2852 Business systems analysis
· GCO2813 Information systems 2

Writing

· GSC2406 Women's writing
· GSC2405 Contemporary fiction
· GSC3421 Writing 1: techniques
· GSC3422 Writing 2: portfolio

Tourism management

Four of the following:

· MGG1501 Tourism - social environment
· MGG1502 Tourism - policy and regulations
· MGG2520 Travel services management
· MGG2521 Hospitality services management
· MGG3540 Tourism management processes
· MGG3541 Tourism management project

Marketing

· MKG1401 Introduction to marketing
· MKG1402 Consumer behaviour
· MKG2420 Market research methods
· MKG3444 International marketing

Management

· MGG1302 Management theory and functions
· MGG1303 Organisational behaviour

Strategic management stream (any two):

· MGG2320 Organisational change and development
· MGG2321 Management methods and decisions making
· MGG3352 Management processes and systems

Employment relations stream (any two):

· MGG2323 Industrial relations
· MGG2324 Human resource management
· MGG2325 Training and development
· MGG3346 Employment relations policy and practice
· MGG3350 Strategic human resource management
· MGG3351 Contemporary issues in employment relations

Bachelor of Arts (Communication)/Diploma ofBusiness (Marketing); Bachelor of Arts(Communication)/Diploma of Business(Tourism); Bachelor of Arts (Communication)/Diploma of Arts (Professional Writing and Editing)

Bachelor of Arts (Communication)/Diploma of
Business (Marketing); Bachelor of Arts
(Communication)/Diploma of Business
(Tourism); Bachelor of Arts (Communication)/
Diploma of Arts (Professional Writing
and Editing)