1999 Business and Economics Handbook - Bachelor of Business (Management)/Bachelor of Business (Marketing)

Bachelor of Business (Management)/Bachelor of Business (Marketing) - BBus(Mgt)/ BBus(Mktg)

General
Course objectives
Admission requirements
Credit for work done elsewhere
Mode of offering
Course structure

General

Course code: 1337
Course coordinator: Mr Ken Grant
This combined course is designed for full-time students seeking a career in management or in the marketing industry. In addition to providing a core of marketing and management subjects, the course provides specialist study in key areas.

Course objectives

The objective of this double degree is to provide an integrated course of undergraduate studies in marketing and management. On completion, its graduates should have:

a broad understanding and appreciation of management issues with emphasis on the role of marketing within an organisation;
developed effective interpersonal, communication and independent critical thinking skills;
an understanding of the external environment within which business operates, in particular, with emphasis on Australia's international context;
developed practical analytical and process skills within a comprehensive framework of the marketing environment and specialist management disciplines;
the ability to apply team work and technological skills to management decision-making and the development of effective marketing plans and strategies;
the skills, opportunity and encouragement to progress to postgraduate studies and/or research.

Admission requirements

(a) Victorian Certificate of Education (VCE)

A grade average of C in both English and in Mathematics (any) and a grade average of D in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entrance requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent, may satisfy entry requirements by completing at least two Monash non-award single subjects or open learning (OLA) subjects. Further information is contained in the booklet 'Returning to Study at Monash' which is available from the Prospective Students Office, telephone 9905 1320.

MKX1120 Marketing theory and practice
MGX1300 Introduction to management
ETX1640 Business mathematics and statistics
ECX1710 Macroeconomics

Second semester

BTX1010 Commercial law
AFX1110 Accounting for financial decision making
MGX1230 Business communication
MKF1131 Statistics for marketing

Year two

First semester

MKX2111 Buyer behaviour
MGX1691 Management of organisational performance
AFX1300 Money and capital markets
AFX2051 Financial modelling

Second semester

MGX2661 Human resources management
MKF2131 Marketing support systems
AFX2631 Financial management
MGX2641 Managerial communication

Year three

First semester

MGX2511 Quality management
MKF2121 Marketing research methods
MGX2341 Employee relations
MKF3471 Sales management and negotiation

Second semester

MGX2621 Organisational change
MKF3461 Marketing communication
MKF3481 Logistics and channel management
MGX3381 Managing information systems

Year four

First semester

MKF3121 Marketing planning and implementation
MGX3401 Strategic management
MGX2351 International business
MKF/MGF Elective

Second semester

MKX3301 Services marketing/MKX3201 Business marketing
MKF3131 Strategic marketing
MKX3141 Issues in competitive advantage
MKF/MGF Elective