MGX1230

Business communication

Ms Megan Seen

6 points · One 1-hour lecture and one 2-hour tutorial per week · First and second semester (Caulfield and Peninsula) · First semester (Distance)

Objectives On completion of this subject students should recognise the importance of effective communication; demonstrate an understanding of the objectives and variety of business communication situations; possess a satisfactory level of skill in the various forms of written and oral business communication techniques; understand the use of electronic communication and technology appropriate to contemporary management functions.

Synopsis Seminars and practical class sessions designed to develop oral and written communication skills; communication process and basic principles of business writing; effective message organisation; report writing techniques (including referencing); report analysis; communication for crisis and change; and customer relations; interpersonal communication; communication within meetings; electronic mail and associated issues; communication within interviews; resumés.

Assessment Written (2000 words): 25% · Seminar presentations: 15% · Laboratory assignments: 20% · Examination (2.5 hours): 40%

Prescribed texts

Guffey M E Business communication; Process and product South Western Publicity, 1997

Back to the 1999 Business and Economics Handbook