Business and commerce and communication is a great combination. This double degree course is designed to offer a world-class education in the economic, political, legal, social, cultural, and technological principles that exist around the world and to enable you to develop a strategic and critical understanding of the role of mediated communication in society.
You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.
The business and commerce course is designed to provide you with high-level skills in a range of key business disciplines. It will provide you with the skills to work in and manage different functions across an organisation. It blends a conceptual theoretical framework with practical applications, providing both a broad basis for business and commerce study and the more specific knowledge of your selected major(s). It provides choice and flexibility by allowing you to major in up to two different areas of business and commerce. You will be well equipped to seek employment in both private and public-sector enterprises.
In the communication course you will explore the workings of the media and develop your knowledge and skills in describing and analysing the organisation, processes, uses and effects of traditional and new communications technologies such as print, television, film, electronic and digital media, and the complex relationships between audiences, producers and policy-makers. You will learn to critically analyse the media, the structure of communications industries, and the relations between media, culture and power in global and local contexts.
By participating in a range of activities you will develop key capabilities: creativity, teamwork, cross-cultural understanding, critical thinking, self-directed learning, researching and analytical writing skills.
NOTE: For learning outcomes and other relevant information of this double degree, refer to the single degree entries:
The requirements below detail what you must study in order to complete this double-degree course and receive the awards.
Units are 6 points unless otherwise specified. You must complete 192 points:
1. 96 points must be completed in Parts A and B as described below in B2026 Bachelor of Business and Commerce component.
2. 96 points must be completed in Parts A, B and C as described below in B2007 Bachelor of Communication and Media Studies component.
Business and commerce component
The business and commerce course is designed to provide you with high-level skills in a range of key business disciplines. It will provide you with the skills to work in and manage different functions across an organisation. It blends a conceptual theoretical framework with practical applications, providing both a broad basis for business and commerce study and the more specific knowledge of your selected major(s).
Part A. Business and commerce specified study (48 points)
This will provide you with a broad foundation for your study of business and commerce and expose you to several business disciplines. It will contribute breadth to your knowledge of business and commerce and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.
a. You must complete:
- ACW1100 Introduction to financial accounting or ACW1200 Accounting for managers
- BTW1042 Malaysian business law
- ECW1101 Introductory microeconomics
- ETW1000 Business and economic statistics or ETW1102 Business statistics
- MGW1010 Introduction to management
- MKW1120 Marketing theory and practice
- BEX3555Not offered in 2018 Integrative business practices
b. You must select from any unit listed under the Bachelor of Business and Commerce, at least one, and as many other units as required to take the total number of credit points completed in Parts A and B to 96 points.
Part B. Business listed major (48 points)
This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.
You must complete one business and commerce listed major from those listed below:
A major requires eight units with no more than two units (12 points) at level 1 credited to the major and at least three units (18 points) at level 3 credited to the major.
Depending on the major you choose, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit offered on your campus of enrolment to have at least 96 points from the Faculty of Business and Economics.
If you intend to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.
Communication and media studies component
Bachelor of Communication and Media Studies is a specialist course that develops through two themes, core communication and complementary specialist studies that come together in three capstone units that emphasise the intertwining of communication with all aspects of human society.
Part A. Core communication and media studies (48 points)
You will be introduced to the fundamentals of communication, considering a range of media forms and the production, distribution and consumption of global and local media. You will consider how new technologies require new literacies, and the impact of mediated communication on all areas of life. The internship will provide you with the opportunity to integrate this theory with practice, and to gain first-hand experience in a relevant workplace.
You must complete:
Part B. Complementary specialist study (30 points)
These studies will enable you to add either a global studies focus or a screen studies focus to your expertise in communication and media studies, according to your interests.
You must complete the specified complementary units appropriate for your specialisation.
Communication, media and screen studies
- AMU1304 Television studies: Forms and approaches
- AMU1305 Film studies: Forms and approaches
- AMU2448 Film genres
- AMU3127 Stardom: Celebrity, society and power
- AMU3857 Writing techniques
Global studies in communication and media
- AMU1325 Introduction to world politics and history
- AMU1326 Transformation from above: Globalisation and the state
- AMU2625 Borders, people and identity: Migration in the 21st century
- AMU2814 Transforming community: Project design and public relations for social campaigns
- AMU3570 International relations
Part C. Capstone units (18 points)
These units address policy issues, the social impact of social media, and offer a cross-disciplinary approach to crisis management.
You must complete:
- AMU3449 Reading social media: Sociotechnological literacies
- AMU3451 Freedom and control in media
- AMU3650 A world in crisis: Multilevel responses to global emergencies
You may be eligible to exit this double degree course early and graduate with one of the single awards once you have successfully completed a total of a 144 points, including all of the requirements for the relevant single degree component.
- 144 points to exit with the Bachelor of Business and Commerce
- 144 points to exit with the Bachelor of Communication and Media studies
Honours
You may be eligible to apply for a one-year honours course once you have successfully completed this double degree, or have completed all of the requirements for one of the single degrees including a total of 144 points. The following honours courses apply:
- B3702 Bachelor of Business and Commerce (Honours)
- A3701 Bachelor of Arts (Honours)
You are usually eligible to apply for honours if you achieve a distinction grade average (70 percent) or above in 24 points of studies in relevant discipline units at level 3. In addition, some majors require particular units to be taken for admission to honours. The details are provided with the requiems for each major to which this applies.
