AMU2439 - Youth and mobile media - 2018

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Dr Joseph Goh


Mr Cheong Tuck Sing

Unit guides



  • Second semester 2018 (On-campus)


Twelve credit points of first-year Arts units.




This unit examines the relation between youth and mobile media, based on an analysis and discussion of media effects. Media effects are explored with regards to direct, social, and cultural effects. These effects are understood in terms of a reshaping of public and private space, flows of power, economic opportunities, and personal agency.

This unit covers topics such as: the impact of mobile media on political protests; gender and body image; the commercialisation of online public space; and, convergence between television and mobile media. It draws upon material and case studies from the USA, Southeast Asia, and other relevant areas.


Upon successful completion of the unit, students will be able to:

  1. Explain and demonstrate how the media influence society and culture;
  2. Explain and demonstrate the particular impacts of mobile media on youth;
  3. Critically evaluate and analyse academic sources in relation to relevant theories, concepts, and case studies;
  4. Independently identify, evaluate, and critically assess non-academic sources in relation to relevant theories, concepts, and case studies;
  5. Contextualise and explain how mobile media relate to diverse global cultural, social, political, and economic contexts.


Within semester assessment: 60% + Exam: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study