AMU2814 - Transforming community: Project design and public relations for social campaigns - 2018

In this unit, students will explore the practical side of developing a project for community improvement. Students will develop a project proposal, a funding application, and a public relations campaign for the selected social issue.

Upon successful completion of the unit, students should be able to:

1. Understand community engagement, the rationale for this engagement, the tactics and strategies for community program development and evaluation;
2. Identify and apply appropriate theoretical concepts to the development of an effective public relations campaign;
3. Develop suitable and measurable objectives for public relations campaigns; critically evaluate techniques for campaign effectiveness;
4. Creatively design and implement a public relations campaign for a not for profit or government organisation taking into account intercultural, pressure group lobbying and broader perspectives;
5. Demonstrate effective group/team work by contributing to the planning, research, analysis, and reporting components of a group project, and supporting and encouraging other group members;
6. Evaluate of the historical and cultural circumstances that shape the issues of pertinence in a given society and the methods by which change is advanced, including legal, electoral, and international mechanisms;
7. Write a grant proposal for a community transformation project.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Global studies in communication and media