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Monash University:
University handbooks: Postgraduate handbook:
Units indexed by faculty Master of Marketing(for career marketing professionals)Course code: 2276 + Course abbreviation: MMktg + Total credit points required: 72 + 3 semesters full-time, 6 semesters part-time Study mode and course locationOn-campus (Caulfield) Course descriptionThis course has been designed to provide for career market professionals with a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations. The course provides for specialisations in selected disciplines for career development and profession in differentiated fields of study. Credit for prior studiesCandidates may be eligible for credit for a maximum of six units considered to be equivalent to particular requirements in the course of study. Credit is restricted to study completed in the last five years. Course structureThe Master of Marketing (for career marketing professionals) provides students with a variety of specialisations to choose from, each with a different course structure. Marketing(a) Module 1 – Students must complete four core units (24 points):
(b) Module 2 – Students must complete four units (24 points) as follows: (i) two core units (12 points): plus two graduate-level-units (12 points) offered by the Department of Marketing. (c) Module 3 – Students must complete four units (24 points) as follows: (i) three core units (18 points):
plus one unit (6 points) from 5000-level units offered by the Department of Marketing. Note that two units (12 points) may be drawn from any Monash postgraduate course* Interactive Marketing(a) Module 1 – Students must complete four core units (24 points)
(b) Module 2 – Students must complete four units (24) points as follows: (i) two core units (12 points) plus two graduate level units (12 points) offered by the Department of Marketing (c) Module 3 – Students must complete four units (24 points) as follows: (i) two core units (12 points): plus two graduate level units (12 points) offered by the Department of Marketing Note that two units (12 points) may be drawn from any Monash postgraduate course.* Retailing(a) Module 1 – Students must complete four core units (24 points)
(b) Module 2 – Students must complete four units (24) points as follows: (i) two core units (12 points)
(c) Module 3 – Students must complete three units (24 points) as follows: (i) one core unit (12 points):
plus two graduate level units (12 points) offered by the Department of Marketing, or (ii) four graduate level units (24 points) offered by the Department of Marketing Note that two units (12 points) may be drawn from any Monash postgraduate course. Supply Chain Logistics(a) Module 1 – Students must complete four core units (24 points)
(b) Module 2 – Students must complete four units (24) points as follows: (i) two core units (12 points) plus two graduate level units (12 points) offered by the Department of Marketing (c) Module 3 – Students must complete four units (24 points) as follows: (i) one core unit (12 points):
plus two graduate level units (12 points) offered by the Department of Marketing, or (ii) four graduate level units (24 points) offered by the Department of Marketing Note that two units (12 points) may be drawn from any Monash postgraduate course.* Relationship Marketing(a) Module 1 – Students must complete four core units (24 points)
(b) Module 2 – Students must complete four units (24) points as follows: (i) two core units (12 points) plus two graduate level units (12 points) offered by the Department of Marketing (c) Module 3 – Students must complete four units (24 points) as follows: plus two graduate level units (12 points) offered by the Department of Marketing Note that two units (12 points) may be drawn from any Monash postgraduate course.* International Marketing(a) Module 1 – Students must complete four core units (24 points)
(b) Module 2 – Students must complete four units (24) points as follows: (i) four core units (12 points)
(c) Module 3 – Students must complete four units (24 points) from one of the following: (i) four units (24 points) as follows:
plus two graduate level unit (6 points) offered by the Department of Marketing, or (ii) three units (24 points) as follows:
Note that two units (12 points) may be drawn from any Monash postgraduate course*. Exit awardsStudents exiting after completing the specific units in module 1 of any specialisation* are eligible to receive a Graduate Certificate in that specialisation, and students exiting after completing the specific units in modules 1 and 2 of any specialisation are eligible to receive the graduate diploma in that specialisation. *In all specialisations, it is recommended that students consult with the course director to ensure their elective units form a coherent study program. Contact detailsCourse directorProfessor Steve Worthington Previous page | Next page | Section contents | Title and contents |