MKF9420 - E-business

Leader: Dr Samir Gupta

Offered

Caulfield First semester 2007 (Evening)

Synopsis

The primary aim of this unit is to introduce concepts, theories and issues associated with a first exposure to e-business. The unit will raise a number of issues and topics around e-business in a survey of the main points that students need to consider in advancing their understanding of what e-business is and how it works.
This unit is based upon lectures, cases, class discussions and guest speakers. All of this is a reflection of the dynamic nature of the subject matter and represents our efforts to make certain that the material discussed in class is leading edge, up to date and in tune with what is going on in the area.

Objectives

The learning goals associated with this unit are to:

• provide a broad appreciation of e-Business in Marketing and Management and understand the drivers of e-Business and its effect on competition
• predict the structure of an e-Business enabled industry and discuss the linking roles of technology in business
• understand how business models change as a result of e-Business and highlight key problem areas when contemplating moving to e-Business in Marketing and Management
• understand the application of e-Business on Supply Chain Management
• learn how to conceptually link strategy and performance to e-Business initiatives and consider the implications of e-Business for individuals and society as well as organisations.

Assessment

Case analysis: 20% +
Academic paper: 30%
Practical work: 50%

Contact hours

3 Hours class contact or equivalent per week