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MKF5630 - Services marketing

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics


Caulfield First semester 2007 (Off-campus with online component)
Caulfield Second semester 2007 (On-campus)


An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.


The learning goals associated with this unit are to:


Assignment(s): 40%
Examination (2 hours): 60%

Contact hours

3 Hours class contact or equivalent per week


Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006