MKX9610 - Supply chain logistics

Leader: Ms Dayna Simpson

Offered

Peninsula First semester 2007 (Off-campus)

Synopsis

Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Objectives

The learning goals associated with this unit are to:

• explain the strategic and operational perspectives of logistics
• describe the elements of the logistics mix and explain the trade offs between these elements
• discuss the mechanisms and issues involved in supply chain integration
• analyse the performance of logistics and the supply chain management in an organisation
• apply the concept of integrated logistics and supply chain management to solve an organisational problem.

Assessment

Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week