Master of Marketing

(for early career marketers)

Course code: 3802 + Course abbreviation: MMktg + Total credit points required: 72 + 3 semesters full-time, 6 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This course is designed for early career marketers who have studied marketing at the undergraduate level and provides a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations.

Credit for prior studies

Candidates may be eligible for credit for a maximum of six units considered to be equivalent to particular requirements in the course of study. Credit is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course.

Course structure

(a) Module 1 – Students must complete four units (24 points) as follows:

(i) three core units (18 points)

MKF5403 Advanced business research methods
MKX5461 Contemporary issues in marketing
MKF5463 Advanced buyer behaviour

(ii) one elective unit (6 points) from 5000-level units offered by the Department of Marketing

(b) Module 2 – Students must complete four units (24 points) as follows:

(i) two core units (12 points):

MKX5123 Marketing innovation and planning
MKX5741 Marketing data analysis

(ii) two units (12 points) from 5000-level units offered by the Department of Marketing.

(i) three core units (18 points):

MKF5200 Assessing marketing performance
MKX5251 Case studies in strategy
MKX5751 Delivering customer value

(iii) one unit (6 points) from 5000-level units offered by the Department of Marketing.

Note that two units (12 points) may be drawn from any Monash postgraduate course providing the student has the appropriate prerequisites and the approval of the course director.

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Marketing and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Postgraduate Diploma in Marketing.

Contact details

Course director

To be advised

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