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MKX5660 - Relationship marketing

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Professor Steve Worthington


Caulfield First semester 2007 (Evening)


The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.


The learning goals associated with this unit are to:


Assignment(s): 80%
Syndicate project (including class presentation): 20%

Contact hours

3 Hours class contact or equivalent per week.


Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160