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MKX5741 - Marketing data analysis

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Civilai Terawatanavong


Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Evening)


Increasingly organisation boards are requiring marketing to articulate value drivers. This unit explores the use of marketing data to enable effective decision-making. The ability to evaluate and anticipate the marketing department's role within theorganisation is of increasing importance.


The learning goals associated with this unit are to:


Presentation: 20%
Assignment: 40%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week.


Students enrolled in course 3802 (M Mktg Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006.