MKF9830 - International retailing

Leader: Mr Michael Morrison

Offered

Caulfield Second semester 2007 (On-campus)

Synopsis

International retailing, including trends in overseas markets and the development of off-shore retail ventures from an Australian base. Key issues in the globalisation of the retail industry, including cultural differences, economic environments, and demographic variables.

Objectives

The learning goals associated with this unit are to:

• provide a broad appreciation of the dynamic nature of the global retail industry
• develop an understanding of the operations, strategies and performance of leading global retailers
• provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
• develop awareness and understanding of key projected growth markets for retailers
• provide insights into the similarities and differences between consumers in diverse retail markets.

Assessment

Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

Caulfield, OCDL

Prerequisites

MKF9810