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MKX5251 - Case studies in strategy

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Associate Professor Francis Farrelly


Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Evening)
Peninsula Term 2 2007 (Off-campus)


Introduction to the development, evaluation and implementation of strategies for consumer and industrial products and services both in the private and public sector. Analysis includes objective setting, problem identification, environment analysis internal and external, strategy design and evaluation, corporate and functional implications, and strategy implementation.


The learning goals associated with this unit are to:


Assignment(s): 45%
Participation: 15%
Examination (3 hours): 40%

Contact hours

3 Hours class contact or equivalent per week.


Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160