MKX5123 - Marketing innovation planning

Offered

Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Evening)
Peninsula First semester 2007 (Off-campus)

Synopsis

This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Objectives

The learning goals associated with this unit are to:

• identify and analyse the elements of innovation underlying new products & services
• evaluate and explain the nature of competitive environments and their impact on innovative behaviours
• recognise, evaluate and document profitable and durable opportunities
• describe and evaluate the 'value' component of funding innovation
• explain the processes involved in the continuing 'creation of value' in the growth stages of an innovative idea, and how to develop exit strategies.

Assessment

On campus - Assignment(s): 85%
Presentation: 15%
Off campus - Assignment(s): 100%

Contact hours

3 Hours class contact or equivalent per week.

Prerequisites

Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160