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MKF9110 - Theory and process of buyer behaviour

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Kimble Montagu

Offered

Caulfield First semester 2007 (Evening)
Caulfield First semester 2007 (Off-campus with online component)
Caulfield Second semester 2007 (Evening)
Caulfield Second semester 2007 (Off-campus with online component)

Synopsis

Essential concepts in psychology and sociology relevant to consumer and organisational behaviour; essential frameworks, models and concepts; fundamental processes of motivation, perception and learning in individual behaviour; nature and influence of individual predispositions, including personality characteristics, attitude formation and change; the social influences of culture, class reference groups and family; consumer decision processes; diffusions of innovations and fads; links to and organisation/aspects of industrial buying, organisational decision making processes and influences, links and relevance between individual and organisational buying behaviour.

Objectives

The learning goals associated with this unit are to:

Assessment

Assignment(s): 50%
Class Test: 10%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

or corequisite: MKX9160

Co-requisites

MKX9160