Master of Tourism - 2018

The Master of Tourism is Australia's longest-running and most industry-focused specialist graduate tourism program designed to prepare students for diverse careers within in tourism and associated industries. In the twenty first century the 'international tourism industry' can more accurately be described as the global movement of people for a variety of motivations. As the industry continues to expand, the United Nations World Tourism Organisation (UNWTO) is forecasting that the growth rate for emerging economies will be double the rate of advanced economies to 2030.

Areas of study covered in the course include marketing and international marketing, cultural tourism, development and planning, natural resource management, environmental studies, research techniques, cross-cultural and regional studies, sustainability and communications.

Students are encouraged to undertake part of their studies overseas in order to broaden their understanding of the international market and the role that a sustainable tourism industry can play in development within emerging economies. The course provides the option for students to attend a partially funded intensive field-school to study the patterns of development within an emerging economy in the Asia-Pacific region, such as Fiji, Vietnam or Cambodia.

In addition students have the opportunity of spending a semester on exchange at either Uppsala University (Sweden), or the Estonian Business School (Estonia). Approval must be obtained from the course coordinator and the faculty well before departure.

These course outcomes are aligned with the Australian Qualifications Framework level 9 and Monash Graduate AttributesAustralian Qualifications Framework level 9 and Monash Graduate Attributes (http://monash.edu/pubs/handbooks/alignmentofoutcomes.html).

Upon successful completion of this course it is expected that students will be able to:

1. articulate and apply an indepth understanding of tourism development theory and practice in a global setting
2. apply a critical familiarity with the skills and techniques to develop best practice policy and planning for sustainable tourism management in diverse enterprises
3. demonstrate a critical appreciation of the relevant secondary literature and application of advanced reading, analytical and communication skills, both written and verbal, to the development of sustainable tourism policy and practice
4. demonstrate a thorough understanding of research methodology and ethics, and an ability to undertake a small, independent research project of relevance to tourism management.

The course is structured in three parts: Part A. Core master's study, Part B. Advanced expertise and Part C. Specialist studies. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B or Part C or a combination of the two. Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

Part A. Core master's study (48 points)

These studies provide you with an in-depth understanding of tourism development theory and practice. You will develop the skills and techniques to develop tourism policies and practices in a global setting and to manage tourism and small and medium enterprise development in the direction of more sustainable practice.

Part B. Advanced expertise (24 points)

The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. You have two options:

• a program of coursework study where you select the units to suit your own interests. This option includes the opportunity to undertake an internship in the field.
• a 24 point research thesis. Students wishing to use this master's course as a pathway to a higher degree by research should take this second option.

Students admitted to the course, who have a recognised honours degree in a cognate discipline including humanities or social sciences, will receive credit for Part C, however, should they wish to complete a 24 point research project as part of the course they should consult with the course coordinator.

Part C. Specialist studies (24 points)

These studies provide you with a further opportunity to advance your studies in the tourism field.

The course comprises 96 points structured into three parts: Part A. Core master's study (48 points), Part B. Advanced expertise (24 points) and Part C. Specialist studies (24 points).

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:

• Students admitted at entry level 1 complete 96 points, comprising Part A, Part B (a. or b.) and Part C.
• Students admitted at entry level 2 complete 72 points, comprising Part A and Part B (a. or b.)
• Students admitted at entry level 3 complete 48 points, comprising Part A.

Note: Students eligible for credit for prior studies may elect not to receive the credit and complete one of the higher credit-point options.

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2018handbooks/maps/map-a6009.pdf) will assist you to plan to meet the course requirements, and guidance on unit enrolment for each semester of study.

Unless otherwise stated, units with codes beginning with a '5' are 12 points.

Part A. Core master's study (48 points)

Students complete:

The following units (48 points):

• APG5389 Tourism industry and marketing
• APG5609 Sustainable tourism development and planning
• APG5717 Applied industry research and practice
• APG5720 Cultural tourism and events management

Part B. Advanced expertise (24 points)

Students complete a. or b. below.

a. One capstone unit chosen from the following:

• APG5044 Professional internship
• APG5183 International tourism marketing research project
• APG5390 Contemporary tourism and development in emerging economies
• APG5856 Research project*

plus one of the following units (12 points):

• APG5555 Digital tourism economy
• APG5390 Contemporary tourism and development in emerging economies (if not taken as a capstone)

b. The following thesis unit/s:

• APG5848 Research thesis (24 points) or APG5849 Research thesis A (12 points) and APG5850 Research thesis B (12 points)**

* Students electing to take the research thesis option and APG5856 should consult with the course coordinator.

** Students admitted to the course at entry level 3 who wish to complete this 24 point research thesis should consult with the course coordinator.

Part C. Specialist studies (24 points)

Students from entry level 1 choose units (24 points) from the following:

• APG5398 Digital media technologies
• APG5470 Managing multicultural teams (6 points)
• APG5471 Leadership in intercultural environments (6 points)
• APG5555 Digital tourism economy
• APG5628 Deconstructing development
• APG5805 Project planning and management in international development
• APG5894 Communications theories and practices
• APG5900 Cultural economy
• MKF5601 Social media marketing (6 points)
• MKF5926 Integrated marketing communication (6 points)
• any capstone unit from Part B not already completed

Students may exit this course early and apply to graduate with one of the following awards, provided they have satisfied the requirements indicated for that award during their enrolment in this master's course:

• Graduate Certificate in Arts after successful completion of 24 credit points of study with a minimum of 18 credit points at level 4 or above
• Graduate Diploma in Arts after successful completion of 48 credit points of study with a minimum of 36 credit points at level 4 or above.

Students entering at entry levels 1 and 2 can complete a research thesis (24 points) that will provide a pathway to a higher degree by research. Students entering at entry level 3 will normally already have an honours degree, however, students in this group who wish to complete a research thesis in tourism should discuss the options with the course coordinator.