APG5183 - International tourism marketing research project - 2018

This is a research project unit designed for students who are focused on developing a career in international tourism marketing. The centerpiece of this research intensive unit is the study tour to ITB Berlin, the world's largest tourism conference and marketing trade fair, held annually in Germany.

Three pre-departure classes in Melbourne are supported by a pre-conference half day research workshop in Berlin and a bespoke seminar series program of industry speakers with whom the Graduate Tourism Program has existing links. These include the United Nations World Tourism Organisation and UNESCO.

Over the week spent at ITB, students have a unique opportunity to attend international marketing case study seminars designed especially for this Monash program, interact with and hear from key representatives of the global tourism industry and undertake project focused primary research relevant to the development of international tourism markets.

Learning in this global context combines with theoretical approaches to give context to student-led research projects which are designed and undertaken in Berlin.

Upon successful completion of the unit students will be able to:

1. critically assess the opportunities and challenges facing international tourism marketing and product development, particularly in the context of developing tourism economies;
2. demonstrate effective skills in research design, methods, analysis and project management;
3. collaborate constructively with fellow students in designing and undertaking a substantial research project in an international professional context;
4. produce written work and oral presentations to deadline, making effective use of the conventions of scholarly presentation, including citations and bibliography where required;
5. develop confidence in approaching and working with individuals and organisations in a professional international setting.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

International sustainable tourism management

Tourism