Units indexed by Organisational Unit: Department of Marketing

All Organisational Units

• BEX5463 Advanced buyer behaviour
• MKB1200 Principles of marketing
• MKB2402 Consumer behaviour
• MKB2420 Marketing research methods
• MKB2500 Retail management principles
• MKB2521 Brand management
• MKB2600 Tourism marketing
• MKB3301 Services Marketing
• MKB3461 Marketing communication
• MKB3531 International marketing
• MKB3881 Digital marketing
• MKC1200 Principles of marketing
• MKC2110 Buyer behaviour in marketing
• MKC2130 Marketing decision analysis
• MKC2210 Marketing management
• MKC2500 Marketing research analysis
• MKC3120 Marketing implementation
• MKC3130 Strategic issues in marketing
• MKC3220 International marketing
• MKC3300 Marketing law
• MKC3460 Integrated marketing communication
• MKC3500 Survey data analysis
• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF2131 Marketing decision analysis
• MKF2401 Marketing issues in packaging design
• MKF2431 Business marketing
• MKF2521 Brand management
• MKF3001 Special studies unit
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3141 Issues in competitive advantage
• MKF3211 Business planning and implementation
• MKF3301 Services marketing
• MKF3445 International retailing
• MKF3461 Marketing communication
• MKF3471 Sales management and negotiation
• MKF3500 Survey data analysis
• MKF3531 International marketing
• MKF3621 Advertising management and campaigns
• MKF3881 Digital marketing
• MKF5150 Major project
• MKF5200 Assessing marketing performance
• MKF5231 Strategic brand management
• MKF5241 Sport marketing and sponsorship
• MKF5251 Case studies in marketing strategy
• MKF5280 Sustainable marketing
• MKF5301 Minor thesis
• MKF5351 Marketing strategy masterclass
• MKF5371 Business to business marketing
• MKF5391 Sales management
• MKF5403 Advanced business research methods
• MKF5461 Contemporary issues in marketing
• MKF5463 Advanced buyer behaviour
• MKF5500 Survey data analysis
• MKF5505 Marketing for healthcare managers
• MKF5561 E-marketing
• MKF5601 Social media marketing
• MKF5630 Services marketing
• MKF5641 Advanced marketing communication
• MKF5660 Relationship marketing
• MKF5741 Marketing decision analysis
• MKF5760 Marketing leadership in society
• MKF5761 Managing supply networks
• MKF5801 Customer focused innovation
• MKF5911 Theory and process of buyer behaviour
• MKF5912 Marketing research
• MKF5916 Foundations of marketing
• MKF5926 Integrated marketing communication
• MKF5970 Direct marketing
• MKF5979 Marketing financial services
• MKF5981 Retailing
• MKG1120 Marketing theory and practice
• MKG2402 Consumer behaviour
• MKG2420 Marketing research methods
• MKG2431 Business marketing
• MKG2460 Integrated marketing communication
• MKG3121 Marketing planning and implementation
• MKG3440 Marketing strategy
• MKG3442 Sales management
• MKG3444 International marketing
• MKM5211 Applied business project
• MKM5955 Marketing and the international consumer
• MKP1120 Marketing theory and practice
• MKP2600 Tourism marketing
• MKP2700 Stakeholder behaviour and communication
• MKP2701 Consumer psychology
• MKP2702 Stakeholder marketing communication
• MKP2720 Research methods and analysis
• MKP3200 Sports marketing and sponsorship
• MKP3800 Social marketing
• MKS5955 Marketing and the international consumer
• MKW1120 Marketing theory and practice
• MKW1300 Introduction to social commerce
• MKW1601 Introduction to e-business
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2431 Business marketing
• MKW2460 Integrated marketing communication
• MKW2600 Tourism marketing
• MKW2841 E-business models and analysis
• MKW3121 Marketing planning and implementation
• MKW3141 Issues in competitive advantage
• MKW3210 Marketing sports events
• MKW3301 Services marketing
• MKW3440 Marketing strategy
• MKW3442 Sales management
• MKW3444 International marketing
• MKW3510 Islamic marketing
• MKW3841 E-business performance measurement
• MKW3881 Electronic marketing
• MKX1500 Retail management principles
• MKX2231 Advertising media strategy
• MKX2241 Advertising copywriting
• MKX2531 Not for profit marketing
• MKX3002 Enhanced research skills
• MKX3200 Sport marketing and sponsorship
• MKX3481 Marketing channels
• MKX3511 Monash Australian marketing study program
• MKX3521 International study program in marketing
• MKX3621 Advertising management
• MKX3631 Marketing internship
• MKX3671 Advertising campaigns
• MKX4050 Marketing theory
• MKX4060 Marketing research practice
• MKX4070 Qualitative research methods
• MKX4080 Advanced business research methods
• MKX4900 Independent research project
• MKX5123 Entrepreneurial innovation
• MKX5260 International marketing
• MKX5511 Monash Australian marketing study program
• MKX5521 International study program in marketing
• MKX5931 International dimensions of electronic business
• MKX5955 Marketing and the international consumer
• MKX9830 International retailing
• MKZ5955 Marketing and the international consumer
• PMM3020 Psychology, management and marketing